1. Home
  2. Business & Finance
  3. Stocks

Smart Stock Investors Focus on Fundamentals
Regardless of What the Market Says, Good Companies are Good Investments

By , About.com Guide

Fear or greed may move the market over the short (or no so short) term, but sooner or later economic fundamentals take control.

Stock market bubbles happen when greed (or at least the excitement of money to be made) pushes prices to unrealistic heights.

Conversely, bear markets, when there is more pressure on the sell side than the buy side, happen when investors become disillusioned with over-priced equities.

Bull and bear markets tend to raise or lower all stocks, but often hit some sectors harder. Not surprisingly, the stock sectors that take the biggest hits are often those previously floating on the bubble.

It is easy to assume that markets are either driven solely by fear or greed. While that may be the case when markets are expanding or contracting, it doesn’t explain how the markets behave in between raging bulls and roaring bears.

Stock Fundamentals Rule

During these times, fundamentals rule rational investing - there will always be those who impulsively jump into and out of the market.

It is easy to overlook the fundamentals, both economic and market related, in the heat of a soaring or crashing market, but you do so at your own peril if you are a long-term investor.

Just as in the dot.com boom, companies still need to earn a profit and pay their bills to prosper. There is no excuse for dismissing these fundamental truths.

No matter what the market is doing, companies that have a sustainable business model, strong cash flow and little debt are going to come out of any boom or bust in good shape

Investment Truths

It is worth repeating these investment truths:
  • The economy is not the stock market
  • Stock prices may or may not represent a company’s true value
  • Good companies are long-term good investments

A stock’s price is only important in establishing when is a good time to buy or sell.

Long-term investors have time on their side - time to let aberrations in the market work themselves out. Take advantage of time and let good companies show their true value.

Explore Stocks
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Holiday Central

What to eat, where to go, fun things to do and how to save money on the perfect gifts. More >

  1. Home
  2. Business & Finance
  3. Stocks
  4. Evaluating Stocks
  5. Stock Market Swings Not Best Time to Judge a Stock - Fundamentals More Important to Long-Term Investors>

©2009 About.com, a part of The New York Times Company.

All rights reserved.