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Ken's Stocks Blog

By Ken Little, About.com Guide to Stocks since 2004

ROA is a Leading Measure of Company's Efficiency

Wednesday July 2, 2008
Investors often look for the magic number or metric that will identify a great stock out of the universe of all stocks.

This magic number doesn’t exist.

However, when you are considering stocks to buy, there are certain metrics and numbers that are more important than others.

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