The stock market has gone up - should you sell?

The stock market has gone down - should you buy?

These are common questions that make investing in the stock market a nerve-wracking experience for many.

The answer to these two questions is yes or no.

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Investing in stocks is a risky business. There are some risks you have some control over and others that you can only guard against.

Thoughtful investment selections that meet your goals and risk profile keep individual stock and bond risks at an acceptable level.

Here are four risks you should know about.

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Investing in the stock market (or most any other type of investing) should be about risk and reward.

Risk and reward are two fundamental considerations when investing in the stock market since their relationship tells you how much of a reward to expect for a particular amount of risk.

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How do you know when you are ready to invest in stocks?

For too many investors, they choose to jump into the stock market when there is a "hot" stock in the news and the buzz is too much to resist.

This approach has more than a few problems, any one of which will sink the investor's dreams of a huge payoff.

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